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Turning Churn Signals Into a Rolling Forecast
In demand planning, nobody trusts a single number. POS scans, distributor orders, market intelligence — each signal has its own blind spot.

Maayan Kaplan
Sep 52 min read


Renewal Forecasting: A CS Framework
Most CS orgs treat the renewal number like a one-time snapshot. This week's post borrows a habit from supply chain planning — the rolling forecast — and applies it to how I track renewals, size risk buffers, and decide which accounts get closer attention.

Maayan Kaplan
Aug 42 min read


Why Churn Is a Supply Problem, Not a Support Problem
Churn isn't a support problem. It's a supply problem. Here's the framework a former supply chain strategist uses to run Customer Success like a forecast, not a report card.

Maayan Kaplan
Aug 32 min read
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