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What AI Actually Changes in Customer Success
Supply chain planning automated demand forecasting years before AI became a buzzword everywhere else — and that hype cycle had a very specific shape. Here's where that same shape is repeating in Customer Success: what AI is genuinely great at, what it still can't do at the exception, and how CS teams should actually be spending their time differently.

Maayan Kaplan
6 hours ago3 min read


Turning Churn Signals Into a Rolling Forecast
In demand planning, nobody trusts a single number. POS scans, distributor orders, market intelligence — each signal has its own blind spot.

Maayan Kaplan
Sep 52 min read


Forecast Accuracy Is Becoming CS's Credibility Metric
Supply chain planners are scored on forecast accuracy the way CS leaders have never been. NRR pressure is starting to close that gap — and I think the distinction between a predictable miss and a surprise miss is exactly what boards are learning to tell apart.

Maayan Kaplan
Aug 243 min read


The Blind Spot in How Companies Hire CS Leaders
Almost every CS leader climbs the same ladder, and the hiring process built around it tests for relationship instinct almost exclusively. Here's what that screen misses, and what I think a better one looks like.

Maayan Kaplan
Aug 212 min read


Customer Success Revenue Function
Most CS teams present a renewal report after the number has already shipped. I borrow S&OP's core discipline — one shared forecast, reconciled monthly, in the room — and apply it to where CS sits in revenue planning

Maayan Kaplan
Aug 212 min read


Customer Success Capacity Planning
Most CS teams plan capacity as a to-do list that expands to fill the week. I borrow the S&OP habit of segmenting the book first, then scheduling a fixed number of hours against it — with a real buffer built in for what I can't predict.

Maayan Kaplan
Aug 113 min read


Why I Build CS Teams Like a Capacity Plan, Not a Ratio
Most CS teams size headcount off a flat ratio copied from a benchmark deck. I use the same segmentation and buffer logic supply chain uses to staff a warehouse — and it changes the shape of the team before it changes the org chart.

Maayan Kaplan
Aug 72 min read


Customer Success Operating Model
Supply chain didn't professionalize until stockouts made the cost of staying reactive too visible to ignore. I think CS is walking into the same reckoning — and the org chart, not just the vocabulary, is what's about to change.

Maayan Kaplan
Aug 52 min read


Renewal Forecasting: A CS Framework
Most CS orgs treat the renewal number like a one-time snapshot. This week's post borrows a habit from supply chain planning — the rolling forecast — and applies it to how I track renewals, size risk buffers, and decide which accounts get closer attention.

Maayan Kaplan
Aug 42 min read


Why Churn Is a Supply Problem, Not a Support Problem
Churn isn't a support problem. It's a supply problem. Here's the framework a former supply chain strategist uses to run Customer Success like a forecast, not a report card.

Maayan Kaplan
Aug 32 min read
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